Floor plans
After devising an extensive typology and proposing minor improvements to the architectural team, I sketched the most minimalist floor plan to use as a base for a busy graphic later on:

Floor plates
I then created several floor plate designs highlighting studio and one bedroom typologies as well as the common areas in different colours whilst also indicating North, sunrise, sunset, beach, and describing the views:

Floor plan infographics
I then highlighted the product features on each unit type in a fashion that is appropriate to the brand persona of Easy18:















Floor plan mockups
Designing 14 unique mockups for each unit type wowed TownX clients and investors alike:




















