MISSION STATEMENT
Maxinum helps companies automate and reengineer their business processes, optimise costs, and achieve peak performance and maximum productivity numbers through their their SaaS solutions.
The name blends “maximum” and “numbers,” while their MXN monogram subtly incorporates a secret growth formula: m x n, symbolising positive change (N) in mass, magnitude, or slope.
COLOURS
Naturally, green was chosen for its link to sustainable growth, freshness, and wealth — qualities represented by productivity tools such as Excel, Numbers and Google Sheets. Additional colours and gradients were introduced into the monogram to reflect their diverse product offering and team attributes: clarity, creativity, and dependability.
HIDDEN MEANING
The name blends “maximum” and “numbers,” while their MXN monogram subtly incorporates a secret growth formula: m x n, symbolising positive change (N) in mass, magnitude, or slope (mxn). The tagline conveys the company’s focus on productivity and excellence in what they do.
IMAGERY & ASSOCIATIONS
MAXINUM IDENTITY
