Brandbook by Regents Design regentsdesign rd creative inspiration

TownX Brand Guide

An extensive and easy to navigate 50+ brand guidelines for TownX

Table of content

Minimal table of contents design containing headings and subheadings.
A visual table of contents that shows specific page previews to help find the right page quickly. The folder icon shows which pages contain a file directory.

Naming

Communication channels

Logomark

The design is loosely based on an ancient Egyptian ideogram for ‘town with crossroads’.

International practices

Wordmark

Typeface

Typeface, weights, Latin and Arabic versions, close Google Font alternatives, and other typefaces that can be combined to achieve the desired effect on various marketing campaigns.

Logo system

logo lockup grid system layout
Logo system covers modular grids, proportions, and clear space settings for the logotype, symbol and descriptor. Vertical version for standard use.
An alternative vertical version with an emphasized symbol for signages and other uses and a standalone symbol version for minimal spaces or unconventional applications.
Additional horizontal versions for limited spaces and a left or right aligned versions for documents in English or Arabic.

Practices to avoid

Minimum size for each version, legibility concerns, logo systems, do’s and dont’s.

Brand colours

International practices and colour schemes.
Colour systems, codes, duotone and triotone brand gradients.

Other visuals

Images bank, filters, and grids.

Stationery

Letterheads, invoices, and receipts.
Formal letterhead and universal internal letterhead.
Invoices and receipts.

Brand pattern

brand pattern business card design
Brand pattern on business cards and business card design.
brand pattern
Brand patterns on folders and paper bags.
Brand pattern on envelopes and other uses.
A gift box and examples of practices to avoid when working with the brand pattern.

Apparel

Example brand stories

Branding
Parasocial Marketing

Identity that emphasizes parasocial interaction and important parts of the name

Branding
Youssef Estates

Identity design for a family-owned high-end property management company

hotel branding
Branding
Panalau Rebranding

Transforming a boutique hotel into a social media sensation that drives word-of-mouth marketing and sells itself

creative futuristic cyberpunk logo design inspiration ideas
Branding
RODA Rebranding

A futuristic wordmark and monogram design for R&D RODA by Ron & Dave

Branding
Ceramica Rebranding

Turning a rigid identity into a versatile system with 18 ID blocks and unlimited pattern options

Contents