Client
Wifizebra is one of the world’s first projects to create and monetise a city-scale hotspot network providing all modes of public transit, airports, service centres, malls and cafes with free ad-supported high-speed wireless internet using social-media logins.
Naming
- Marketing potential as a distinctive animal mascot, colour palettes and patterns
- Zebras are highly-social animals, spending most of their time in large herds
- Zebras are related to both natural and urban environments as zebra crossings
- Zebras are black and white which reduces printing costs
- Black ink is less harmful for the environment than coloured inks due to its simpler composition, less harmful chemicals and heavy metals in its production
Wordmark
Wordmark design is based on the ‘Wifi’ word with zebra mascot replacing the letter ‘f’. Other than naming and wordmark design, I also worked on stationery, collateral, merch, and web designs including bilingual presentations and websites.
